Episodes
Wednesday Dec 18, 2019
Words that read like poetry and sell like Ogilvy, with Cole Schafer
Wednesday Dec 18, 2019
Wednesday Dec 18, 2019
Cole Schafer is an expert in both writing and sales. Cole is the writer, marketer, and hopeless romantic behind Honey Copy, one of the best business writing coaching sites that I’ve found. Cole has written sales, advertising, and website copy for companies as wide-ranging as The Hustle, Capital.com, The American Ultimate Disc League, and others. He specializes in writing words that help sell, in his words, "like a Florida snow cone vendor on the hottest day of the year".
Cole has been immensely successful with the business, earning 5X the industry average for a copywriter. After reading some of his work at honey copy.com, I think you’ll see why.
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