The Gong
Ads might not be scalable enough. So what next?

Ads might not be scalable enough. So what next?

December 10, 2020

An update from the past two months from the founder of riveterworks.com.

 

Growth is steady but not crazy, we might have had the wrong revenue stream even though it worked a little, and we didn't get into Y Combinator.

Ads are working, growth is steady…what do we do next?

Ads are working, growth is steady…what do we do next?

October 12, 2020

We (the founders of Riveter) talk about how advertising is going, how we are working on growth and engagement, and a product dilemma. 

Ads? Ads.

Ads? Ads.

September 16, 2020

We (the founders of Riveter) share why a few business models didn't work, and how we've found some traction with ads.

The hard thing about hard things

The hard thing about hard things

September 10, 2020

We (the founders of riveterworks.com) talk about a brutal week. Had to let an employee go, uncertainty about the business. Every startup goes through it, I suppose. But it's not easy.

Is this what they call traction?

Is this what they call traction?

September 8, 2020

We (the founders of riveterworks.com) talk about some traction we've had going Direct to Consumer (averaging 13% Week over Week growth!) and what challenges remain.

Our business model didn’t work. Again.

Our business model didn’t work. Again.

September 5, 2020

I share how we (the founders of riveterworks.com) tried selling to outplacement companies as a complimentary product, why we thought it was a good idea, why it didn't work, and what we're doing about it.

A user interview. Except that user is a NYT reporter.

A user interview. Except that user is a NYT reporter.

July 13, 2020

Holly Epstein Ojalvo is a long time media leader, writing and editing for places like USA Today, Quartz, and the New York Times.

 

Unfortunately, she was let go in May, making Holly one of Riveter's potential users. She became an even better user to interview when she wrote her popular NYT Article, How To Manage the Emotional Impact of Getting Laid Off.

 

Enjoy this as a user interview, a pleasant conversation, or a set of advice about how to thrive in unemployment.

 

@heoj

https://www.linkedin.com/in/hollyepsteinojalvo/

https://www.nytimes.com/2020/06/21/smarter-living/coronavirus-laid-off-career-advice.html

An interview with our first customer

An interview with our first customer

July 9, 2020

You never know where your first customers come from. But when they find you, you hold on tight and take good care of them.

 

One of Riveter's early customers was True Talent Group, the Minneapolis - based recruiting firm. Enjoy this interview with True Talent Group CEO and Founder, Stacey Stratton.

 

http://truetalentgroup.com/

https://www.linkedin.com/company/true-talent-group

https://www.linkedin.com/in/staceystratton

Testing assumptions. Prepping for Press. Emotions around pivots.

Testing assumptions. Prepping for Press. Emotions around pivots.

June 25, 2020

How we test assumptions. And what it feels like - both good and bad - to do a pivot.

Pivot and go big

Pivot and go big

June 18, 2020

A small pivot. A big ambition. A new hire. 

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